Abstract

Websites are increasingly a sum of their parts. Application Programmer Interfaces (APIs) and Service Oriented Architecture (SOA) are playing a larger role each year. This white paper discusses what the ROI is for a company investing in APIs and SOA. It explains how managers can help streamline their development efforts and overcome the problems that are typically present in development environments that create or maintain multiple websites or applications:

• Inconsistencies in common functionality
• High maintenance costs
• Long time to market

Reading this white paper will help you make sense of this alphabet soup and build systems that are useful and relevant today and in the future.

Table of Contents

• Executive Summary
• Introduction
• Service APIs
  
  • The traditional web development model
  • The service API model
  • Multi-channel support
  • Integrating Third Party applications
• Example applications
  
  • Media and Broadcasting
  • Publishing
  • Travel
• Implementing Service APIs
  
  • Functional design
  • Technical design
  • Development
  • Testing
  • Documentation
  • Training
  • Migration
  • Maintenance
• Conclusion

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