Customer Spotlight: On-Site Development at Ladbrokes

The Ladbrokes brand in the UK is synonymous with betting and gaming. In addition to an extensive retail presence, Ladbrokes is a world-leader in remote gambling: over 500,000 customers gamble over the Internet at Ladbrokes.com. Available in 11 languages and trading in 16 currencies, the site incorporates the highest levels of security commercially available to ensure a robust service is offered 24 hours a day, 365 days a year.


Two Ibuildings developers are currently delivering a 3-month on-site project at Ladbrokes, involving several tasks, such as the development of a form automation software, as well as work on the Ladbrokes CMS. Using Ibuildings Professional Services allows Ladbrokes to benefit from the best aspects of both external and internal development: outsourcing some of the work adds to the flexibility regarding the site's development needs and varying schedules, while having the extra hands work in-house, ensures that the work can be monitored in real time by team leaders and that there are no discrepancies between what the company expects and what the supplier delivers. Additional benefits gained since the start of the collaboration also include a significant drop in the issue tracker, as well as better productivity of the entire development team.