A while ago I had to do a Search Engine Optimization (SEO) ticket for our blog. But small as this fix actually was, changes are already visible in the search results of common search engines. The problem was that regardless of the user that wrote the blog, they all had the title 'Ibuildings Blogs'. Search engines are really not so bright and think: same title equals same article. Blog posts could only be found by searching for a part of the sentence in the post itself, which isn't an ideal situation at all. Being a PHP developer and not one our SEO specialists, I got interested in the topic, and decided to share my findings in this post. What I wanted to find out was, what are important best practices for this so called search engine optimization?

With my favorite search engine I started looking for some answers, sites about SEO should be easy to find, rephrase, on top of the search list! According to what I've found I made a sort of short and easy dos & don'ts list. For the sake of example, I'll use a non existent shoe store called, how inventive, fake-shoe-store.com.