Tomorrow is the big day that everybody and their mother have been talking about for the past few weeks. The iPad will finally be available, albeit only in a very select part of the world. Some have shunned the iPad as 'just a web browsing device' or 'a large iPhone, why bother?' and others have hailed it as the end of the laptop.

I see the iPad (and the non-Apple alternatives that already exist or are on the way) as a game changer. It brings new ways of consuming content and will reach audiences that the laptop has never reached. Similar to how the iPhone had a whole new audience that had no prior smart phone experience, the iPad will attract a new generation of web consumers. Whether it's simply reading email on the couch, or using recipes in the kitchen or new ways of reading magazines (Dutch page, but watch the English embedded video, it's awesome); we are moving into a new phase of web consumption.